S. Misra and R. K. Panda,"Analytical Hierarchy to Likert Measurement: An Example on Decision Making in Environment Consciousness and Brand Equity", in Book of Abstracts: 2017 IIM Indore-NASMEI Summer Marketing Conference, pp.118, Emerald Publishing, July 2017       Inproceedings

R. K. Panda,"To expand or to diversify: the dilemma of grihasthi udyog", Journal of Entrepreneurship, vol.25, no.1, pp.89-102, Sage, February 2016, 10.1177/0971355715616505       Article

R. Kondasani and R. K. Panda,"Service quality perception and behavioural intention: A study of indian private hospitals", Journal of Health Management, vol.18, no.1, pp.188-203, Sage Publications, March 2016, 10.1177/0972063416639168       Article

R. K. Panda and S. Sahoo,"A stich in time: the story of Konark Cinema", Journal of Global Entrepreneurship Research, vol.6, no.5, pp.1-11, Springer, February 2016, 10.1186/s40497-015-0044-5       Article

S. Misra and R. K. Panda,"Environmental consciousness and brand equity: An impact assessment using analytical hierarchy process (AHP)", Marketing Intelligence & Planning, vol.35, no.1, pp.40 - 61, Emerald, April 2016, 10.1108/MIP-09-2015-0174       Article

R. Kondasani and R. K. Panda,"Customer perceived service quality, satisfaction and loyalty in Indian private healthcare", International Journal of Health Care Quality Assurance, vol.28, no.5, pp.452-467, Emerald, December 2015, 10.1108/IJHCQA-01-2015-0008       Article

R. K. Panda and R. Kondasani,"Assessing customers' perceived service quality in private sector banks in India", Serbian Journal of Management, vol.9, no.1, pp.91-103, University of Belgrade, December 2014, 10.5937/sjm9-4511       Article

R. K. Panda and S. Misra,"Impact of country-of-origin image on brand equity: a study on durable products in India", Procedia - Social and Behavioral Sciences, vol.150, pp.494 – 499, Elsevier, September 2014, 10.1016/j.sbspro.2014.09.062       Article

R. Kondasani and R. K. Panda,"Assessing customer perceived service quality in Indian private healthcare: An integrated approach", in Research and Sustainable Business-2014, pp.539-545, Excel India Publishers, IIT Roorkee, March 2014       Inproceedings

R. Kondasani and R. K. Panda,"Analysing customers’ perceived service quality in Indian private healthcare sector: patients perspective", in Research in Marketing-2013, Sage, IIT Delhi, December 2013       Inproceedings