R. K. Panda and S. Sahoo,"A stich in time: the story of Konark Cinema", Journal of Global Entrepreneurship Research, vol.6, no.5, pp.1-11, Springer, February 2016, 10.1186/s40497-015-0044-5       Article

S. Misra and R. K. Panda,"Environmental consciousness and brand equity: An impact assessment using analytical hierarchy process (AHP)", Marketing Intelligence & Planning, vol.35, no.1, pp.40 - 61, Emerald, April 2016, 10.1108/MIP-09-2015-0174       Article

R. Kondasani and R. K. Panda,"Customer perceived service quality, satisfaction and loyalty in Indian private healthcare", International Journal of Health Care Quality Assurance, vol.28, no.5, pp.452-467, Emerald, December 2015, 10.1108/IJHCQA-01-2015-0008       Article

R. K. Panda and R. Kondasani,"Assessing customers' perceived service quality in private sector banks in India", Serbian Journal of Management, vol.9, no.1, pp.91-103, University of Belgrade, December 2014, 10.5937/sjm9-4511       Article

R. K. Panda and S. Misra,"Impact of country-of-origin image on brand equity: a study on durable products in India", Procedia - Social and Behavioral Sciences, vol.150, pp.494 – 499, Elsevier, September 2014, 10.1016/j.sbspro.2014.09.062       Article

R. Kondasani and R. K. Panda,"Assessing customer perceived service quality in Indian private healthcare: An integrated approach", in Research and Sustainable Business-2014, pp.539-545, Excel India Publishers, IIT Roorkee, March 2014       Inproceedings

R. Kondasani and R. K. Panda,"Analysing customers’ perceived service quality in Indian private healthcare sector: patients perspective", in Research in Marketing-2013, Sage, IIT Delhi, December 2013       Inproceedings

R. K. Panda and . Sreekumar,"Marketing channel choice and marketing efficiency assessment in agribusiness", Journal of International Food & Agribusiness Marketing, vol.24, no.3, pp.213-230, Taylor & Francis, July 2012, 10.1080/08974438.2012.691812       Article

R. K. Panda, T. K. Das, and . Sreekumar,"Identification and evaluation of risk in agribusiness: an empirical study on vegetable sector in India", International Journal of Indian Culture and Business Management, vol.5, no.4, pp.438–457, Inderscience, December 2012, 10.1504/IJICBM.2012.047414       Article

R. K. Panda and . Sreekumar,"Prioritizing issues in agribusiness using ridit analysis: An Indian perspective", World Journal of Agricultural Sciences, vol.8, no.1, pp.80-88, IDOSI, December 2012       Article