N. Kumar and R. K. Panda,"Place branding and place marketing: a contemporary analysis of the literature and usage of terminology", International Review on Public and Nonprofit Marketing, vol.16, no.4, pp.255-292, Springer, December 2019, 10.1007/s12208-019-00230-6       Article

S. Sahoo and R. K. Panda,"Exploring entrepreneurial orientation and intentions among technical university students: role of contextual antecedents", Education+ Training, vol.61, no.6, pp.718-736, Emerald Publishing, July 2019, 10.1108/ET-11-2018-0247       Article

K. Adhikari and R. K. Panda,"Users' information privacy concerns and privacy protection behaviors in social networks", Journal of Global Marketing, vol.31, no.2, pp.96-110, Taylor & Francis 2018, 10.1080/08911762.2017.1412552       Article

V. K. Pathak, A. K. Das, and R. K. Panda,"Application of RIDIT Analysis in Prioritizing Perceived Service Quality Dimensions of Management Graduates in Indian Universities", Indian Journal of Marketing, vol.48, no.2, Informatics Publishing 2018, 10.17010/ijom/2018/v48/i2/121332       Article

D. N. Mishra and R. K. Panda,"Empowering customer and service provider relationship in wellness tourism in India using sentiment analysis.", in 7th Academic International Conference on Business, Marketing and Management– AICBMM 2018, pp.50, FLE Learning, November 2018       Inproceedings

D. N. Mishra and R. K. Panda,"Understanding customer experiences in Indian railways: implementation of machine learning based sentiment analysis", in 6th International Conference on Business Analytics and Intelligence (ICBAI) 2018, pp.226-233, I.K. International Publishing House Pvt. Ltd., New Delhi, December 2018       Inproceedings

K. Adhikari and R. K. Panda,"Social media brand communities and brand Loyalty: an integrated AHP approach", International Journal of Virtual Communities and Social Networking, vol.9, no.2, pp.62-79, IGI Global 2017, 10.4018/IJVCSN.2017040104       Article

S. Misra and R. K. Panda,"Scale transformation of analytical hierarchy process to Likert weighted measurement method: an analysis on environmental consciousness and brand equity", International Journal of Society Systems Science, vol.9, no.3, pp.242-255, Inderscience 2017, 10.1504/IJSSS.2017.10008323       Article

R. K. Panda and R. R. Kondasani,"Customers' precedence for service quality dimensions in Indian private healthcare setting: a ridit approach", Hospital Topics, vol.95, no.4, pp.90-99, Taylor & Francis 2017, 10.1080/00185868.2017.1345571       Article

K. Adhikari and R. K. Panda,"Users’ information privacy concerns and privacy protection behavior in social networks: Evidence from India", in Book of Abstracts: 2017 IIM Indore-NASMEI Summer Marketing Conference, pp.184, Emerald Publishing, July 2017       Inproceedings