S. Bardhan and R. K. Panda,"Green marketing: a tool to achieve sustainable competitive edge", in Shaping the Future of Management Education for Sustainable Emerging Economies, pp.44, Excellent Publishing House, November 2022       Inproceedings

S. Senapati and R. K. Panda,"Exploring the Concepts of Patient Experience: A Patient-Centeredness Approach", in Triple Bottom Line: Developing Business Resilience, Ecological Sustainability and Social Well-being in Post-Pandemic World, vol.7, pp.60, Indian Institute of Management Rohtak, January 2022       Inproceedings

D. N. Mishra and R. K. Panda,"How delightful is Indian wellness tourism? A Netnographic study", Advances in Hospitality and Tourism Research (AHTR), vol.9, no.1, pp.132 - 156, Akdeniz University Publishing House, Antalya, Turkey, March 2021, 10.30519/ahtr.784232       Article

K. Adhikari and R. K. Panda,"Examining the role of social networking fatigue toward discontinuance intention: The multigroup effects of gender and age", Journal of Internet Commerce, vol.19, no.2, pp.125-152, Taylor & Francis 2020, 10.1080/15332861.2019.1698265       Article

K. Adhikari and R. K. Panda,"Evaluation of brand relationship quality using formative index: a novel measurement approach", Journal of Product & Brand Management, vol.29, no.4, pp.505-516, Emerald, June 2020, 10.1108/JPBM-09-2018-2030       Article

K. Adhikari and R. K. Panda,"Segmenting consumers using Facebook profile pictures: A hierarchical and k-means clustering analysis approach", in 2020 AMA Winter Academic Conference: Consumers and Firms in a Global World, vol.31, pp.sad-33, American Marketing Association, San Diego, CA, February 2020       Inproceedings

D. N. Mishra and R. K. Panda,"How delightful is Indian wellness tourism? Assessing service quality using sentiment analysis", in 2020 AMA Winter Academic Conference: Consumers and Firms in a Global World, vol.31, pp.sad-22, American Marketing Association, San Diego, CA, February 2020       Inproceedings

N. Kumar and R. K. Panda,"Dark tourism: assessing tourists’ experience and intentions for a spooky destination brand", in Bridging Gaps: Marketing in an Age of Disruption, vol.31, pp.328-331, American Marketing Association, August 2020       Inproceedings

R. R. Kondasani and R. K. Panda,"Better healthcare setting for better healthcare service quality An empirical analysis of Indian consumers’ perspective", International Journal of Quality & Reliability Management, vol.36, no.10, pp.1665-1682, Emerald, October 2019, 10.1108/IJQRM-05-2018-0120       Article

K. Adhikari and R. K. Panda,"The role of consumer-brand engagement towards driving brand loyalty Mediating effect of relationship", Journal of Modelling in Management, vol.14, no.4, pp.987-1005, Emerald, October 2019, 10.1108/JM2-03-2019-0067       Article