National Institute of Technology Rourkela

राष्ट्रीय प्रौद्योगिकी संस्थान राउरकेला

ଜାତୀୟ ପ୍ରଯୁକ୍ତି ପ୍ରତିଷ୍ଠାନ ରାଉରକେଲା

An Institute of National Importance

All Publications

Rajeev Kumar Panda

Professor
rkpanda@nitrkl.ac.in

K. Adhikari and R. K. Panda,"Examining the role of social networking fatigue toward discontinuance intention: The multigroup effects of gender and age", Journal of Internet Commerce, vol.19, no.2, pp.125-152, Taylor & Francis 2020, 10.1080/15332861.2019.1698265       Article
K. Adhikari and R. K. Panda,"Evaluation of brand relationship quality using formative index: a novel measurement approach", Journal of Product & Brand Management, vol.29, no.4, pp.505-516, Emerald, June 2020, 10.1108/JPBM-09-2018-2030       Article
K. Adhikari and R. K. Panda,"Segmenting consumers using Facebook profile pictures: A hierarchical and k-means clustering analysis approach", in 2020 AMA Winter Academic Conference: Consumers and Firms in a Global World, vol.31, pp.sad-33, American Marketing Association, San Diego, CA, February 2020       Inproceedings
D. N. Mishra and R. K. Panda,"How delightful is Indian wellness tourism? Assessing service quality using sentiment analysis", in 2020 AMA Winter Academic Conference: Consumers and Firms in a Global World, vol.31, pp.sad-22, American Marketing Association, San Diego, CA, February 2020       Inproceedings
N. Kumar and R. K. Panda,"Dark tourism: assessing tourists’ experience and intentions for a spooky destination brand", in Bridging Gaps: Marketing in an Age of Disruption, vol.31, pp.328-331, American Marketing Association, August 2020       Inproceedings
R. R. Kondasani and R. K. Panda,"Better healthcare setting for better healthcare service quality An empirical analysis of Indian consumers’ perspective", International Journal of Quality & Reliability Management, vol.36, no.10, pp.1665-1682, Emerald, October 2019, 10.1108/IJQRM-05-2018-0120       Article
K. Adhikari and R. K. Panda,"The role of consumer-brand engagement towards driving brand loyalty Mediating effect of relationship", Journal of Modelling in Management, vol.14, no.4, pp.987-1005, Emerald, October 2019, 10.1108/JM2-03-2019-0067       Article
N. Kumar and R. K. Panda,"Place branding and place marketing: a contemporary analysis of the literature and usage of terminology", International Review on Public and Nonprofit Marketing, vol.16, no.4, pp.255-292, Springer, December 2019, 10.1007/s12208-019-00230-6       Article
S. Sahoo and R. K. Panda,"Exploring entrepreneurial orientation and intentions among technical university students: role of contextual antecedents", Education+ Training, vol.61, no.6, pp.718-736, Emerald Publishing, July 2019, 10.1108/ET-11-2018-0247       Article
K. Adhikari and R. K. Panda,"Users' information privacy concerns and privacy protection behaviors in social networks", Journal of Global Marketing, vol.31, no.2, pp.96-110, Taylor & Francis 2018, 10.1080/08911762.2017.1412552       Article