National Institute of Technology Rourkela

राष्ट्रीय प्रौद्योगिकी संस्थान राउरकेला

ଜାତୀୟ ପ୍ରଯୁକ୍ତି ପ୍ରତିଷ୍ଠାନ ରାଉରକେଲା

An Institute of National Importance

All Publications

Rajeev Kumar Panda

Professor
rkpanda@nitrkl.ac.in

R. K. Panda and . Sreekumar,"Prioritizing issues in agribusiness using ridit analysis: An Indian perspective", World Journal of Agricultural Sciences, vol.8, no.1, pp.80-88, IDOSI, December 2012       Article
R. K. Panda,"Blind people’s association", International Review on Public and Nonprofit Marketing, vol.7, no.2, pp.185–190, Springer, July 2010, 10.1007/s12208-010-0051-8       Article
R. K. Panda and . Sreekumar,"The effect of country-of-origin on brand evaluation-Indian consumers’ perspective", in Marketing in Emerging Markets, pp.11-23, Excel Publisher 2009       Inproceedings
R. K. Panda,"Marketing strategies for small scale & part time vegetable growers", The Chanakya, vol.7, no.2, pp.61-72, RIMS, December 2008       Article
R. K. Panda,"Sustainable marketing: Challenges and opportunities", Indian Journal of Marketing, vol.37, no.12, pp.91-103, Indian Journal of Marketing, December 2007       Article