R. K. Panda and . Sreekumar,"Marketing channel choice and marketing efficiency assessment in agribusiness", Journal of International Food & Agribusiness Marketing, vol.24, no.3, pp.213-230, Taylor & Francis, July 2012, 10.1080/08974438.2012.691812       Article

R. K. Panda, T. K. Das, and . Sreekumar,"Identification and evaluation of risk in agribusiness: an empirical study on vegetable sector in India", International Journal of Indian Culture and Business Management, vol.5, no.4, pp.438–457, Inderscience, December 2012, 10.1504/IJICBM.2012.047414       Article

R. K. Panda and . Sreekumar,"Prioritizing issues in agribusiness using ridit analysis: An Indian perspective", World Journal of Agricultural Sciences, vol.8, no.1, pp.80-88, IDOSI, December 2012       Article

R. K. Panda,"Blind people’s association", International Review on Public and Nonprofit Marketing, vol.7, no.2, pp.185–190, Springer, July 2010, 10.1007/s12208-010-0051-8       Article

R. K. Panda and . Sreekumar,"The effect of country-of-origin on brand evaluation-Indian consumers’ perspective", in Marketing in Emerging Markets, pp.11-23, Excel Publisher 2009       Inproceedings

R. K. Panda,"Marketing strategies for small scale & part time vegetable growers", The Chanakya, vol.7, no.2, pp.61-72, RIMS, December 2008       Article

R. K. Panda,"Sustainable marketing: Challenges and opportunities", Indian Journal of Marketing, vol.37, no.12, pp.91-103, Indian Journal of Marketing, December 2007       Article