National Institute of Technology Rourkela

राष्ट्रीय प्रौद्योगिकी संस्थान राउरकेला

ଜାତୀୟ ପ୍ରଯୁକ୍ତି ପ୍ରତିଷ୍ଠାନ ରାଉରକେଲା

An Institute of National Importance

Faculty Profile

ORCID ID
Scopus ID
Researcher ID
Google Scholar ID

EXPERTISE INFORMATION

Research Group
  • Marketing
Areas of Interest
  • Digital Marketing- eWOM, Consumer Behaviour, Electronic Commerce, Sustainable Consumption

Kunja Sambashiva Rao Assistant Professor Grade-I

School of Management

kunjasr@nitrkl.ac.in

Biosketch

9

PUBLICATIONS

1

SPONSORED PROJECTS

6

DOCTORAL STUDENTS

PERSONAL INFORMATION

Kunja Sambashiva Rao

Assistant Professor Grade-I

School of Management

Room Number: SM-306

Department of School of Management, National Institute of Technology Rourkela, Sundargarh, Odisha, India - 769008

2019

Ph.D.
Marketing
University of Hyderabad

Teaching Experience
  • Marketing,  Central University of Rajasthan,   16 Dec 2019 - 05 Mar 2020
Post Doctoral Research Experience
  • Marketing,  Australian National University,   26 Apr 2019 - 13 Dec 2019

Investigating the Impact of Millet Marketing and Promotion on Purchasing Behaviours of Urban Consumers (Gen X, Y, Z): A study from the Odisha Millet Mission Perspective ICSSR
  • Principal Investigator
  • 12
  • Running   Sponsored


GOOGLE SCHOLAR H-INDEX
GOOGLE SCHOLAR I10-INDEX
SCOPUS H-INDEX
Total Publications: 9
View All Publications

B. K. Rajak, K. S. Rao, and P. Singh,"Emotional labour, stress and employee performance: a study of higher education system", International Journal of Economic Policy in Emerging Economies, vol.14, no.3, pp.306-318, Inderscience Publishers 2021, 10.1504/IJEPEE.2021.114952       Article

K. S. Rao, A. Kumar, and B. Rao,"Mediating role of hedonic and utilitarian brand attitude between eWOM and purchase intentions: a context of brand fan pages in Facebook", Young Consumers, vol.43, no.1, pp.1-55, Emerald Publishing Limited 2022, 10.1108/YC-11-2020-1261       Article

  • SM6231 : Retail Management {Theory}
  • SM6431 : Services Operations Management {Theory}
  • SM6611 : Business Research Methodology {Theory}
  • SM6622 : Technology and Innovation Management {Theory}
  • SM6472 : Project Laboratory {Practical}
  • SM6571 : Basic Computer Laboratory {Practical}

Ph.D. Students [2]
Exploring the Dynamics of Customer Product Return Behaviour: A Study from the Perspective of Online Retailing
Lipsa Das
Enrolled: Jul 2022
Continuing
Supervisor
MARKETING MANAGEMENT
Deeksha Singh
Enrolled: Aug 2021
Continuing
Supervisor
Executive Ph.D. Students [4]
Marketing
Saggurthi Mahesh
Enrolled: Jul 2024
Continuing
Supervisor
Strategic / General Management
Alok Kumar
Enrolled: Aug 2023
Continuing
Supervisor
Operation Management
Pranay Banerjee
Enrolled: Aug 2021
Continuing
Supervisor
Marketing Management
Arya Gourav
Enrolled: Aug 2021
Continuing
Supervisor

Awards And Honours
  • State Eligibility Test (Commerce) Conducted by Osmania University, Hyderabad,   2014
  • University Grants Commission (UGC)-National Eligibility Test (Management),   2013
  • State Eligibility Test (Management) Conducted by Osmania University, Hyderabad (Management),   2012
Memberships / Fellowships
  • National Fellowship and Scholarship for Higher Education,   2016
  • Indian Council of Social Science Research (ICSSR) Doctoral Fellowship,   2015