D. Singh and K. S. Rao,"Engaging guests for a greener tomorrow: examining the role of hotel chatbots in encouraging pro-environmental behavior", Tourism and Hospitality Research, SAGE Publications, January 2025, https://doi.org/10.1177/14673584241313339       Article

L. Das and K. S. Rao,"Why do consumers return products? A qualitative exploration of online product return behaviour of young consumers", Journal of Retailing and Consumer Services, vol.78, no.103770, pp.1-17, Elsevier Ltd. 2024, View Details       Article

P. Banerjee, D. Singh, and K. S. Rao,"Circular economy in agro food supply chain: Bibliometric and network analysis", Business strategy & development, vol.7, no.2, pp.1-20, Wiley, May 2024, View Details       Article

D. Singh and K. S. Rao,"Escaping the reality with humanized brands: examining the role of anthropomorphized brands in fostering continued engagement", Electronic Commerce Research, Springer Nature 2024, 10.1007/s10660-024-09918-2       Article

K. S. Rao, L. Rout, R. Mogili, and G.,"Factors Affecting Intention to Write Negative Electronic Word of Mouth (NEWOM) : A Meta-Analysis", Indian Journal of Marketing, Associated Management Consultants Pvt. Ltd. 2024, View Details       Article

D. Singh and K. S. Rao,"Examining the mediating role of brand trust and brand commitment in fostering consumer perceptions toward recycled products", Business Strategy and Development, vol.6, no.3, pp.420-429, Wiley 2023, 10.1002/bsd2.248       Article

A. Bhattacharjee, K. S. Rao, and N. Nawaz,"Determinants and Outcomes of Food Delivery App Engagement During COVID-19: A Study of Urban and Semi-Urban Customers", Journal of Electronic Commerce in Organizations, vol.21, no.1, pp.1-55, IGI Global, June 2023, 10.4018/JECO.323655       Article

D. Singh and K. S. Rao,"Consumer Behavior in Gamified Environment: Bibliometric and Systematic Literature Review in Business and Management Area", Acta Informatica Pragensia, vol.12, no.2, pp.439-467, The Prague University of Economics and Business (VŠE) 2023, 10.18267/j.aip.221       Article

K. S. Rao, A. Kumar, and B. Rao,"Mediating role of hedonic and utilitarian brand attitude between eWOM and purchase intentions: a context of brand fan pages in Facebook", Young Consumers, vol.43, no.1, pp.1-55, Emerald Publishing Limited 2022, 10.1108/YC-11-2020-1261       Article

B. K. Rajak, K. S. Rao, and P. Singh,"Emotional labour, stress and employee performance: a study of higher education system", International Journal of Economic Policy in Emerging Economies, vol.14, no.3, pp.306-318, Inderscience Publishers 2021, 10.1504/IJEPEE.2021.114952       Article