L. Das and K. S. Rao,"Why do consumers return products? A qualitative exploration of online product return behaviour of young consumers", Journal of Retailing and Consumer Services, vol.78, no.103770, pp.1-17, Elsevier Ltd. 2024, View Details       Article

P. Banerjee, D. Singh, and K. S. Rao,"Circular economy in agro food supply chain: Bibliometric and network analysis", Business strategy & development, vol.7, no.2, pp.1-20, Wiley, May 2024, View Details       Article

D. Singh and K. S. Rao,"Escaping the reality with humanized brands: examining the role of anthropomorphized brands in fostering continued engagement", Electronic Commerce Research, Springer Nature 2024, 10.1007/s10660-024-09918-2       Article

D. Singh and K. S. Rao,"Examining the mediating role of brand trust and brand commitment in fostering consumer perceptions toward recycled products", Business Strategy and Development, vol.6, no.3, pp.420-429, Wiley 2023, 10.1002/bsd2.248       Article

A. Bhattacharjee, K. S. Rao, and N. Nawaz,"Determinants and Outcomes of Food Delivery App Engagement During COVID-19: A Study of Urban and Semi-Urban Customers", Journal of Electronic Commerce in Organizations, vol.21, no.1, pp.1-55, IGI Global, June 2023, 10.4018/JECO.323655       Article

D. Singh and K. S. Rao,"Consumer Behavior in Gamified Environment: Bibliometric and Systematic Literature Review in Business and Management Area", Acta Informatica Pragensia, vol.12, no.2, pp.439-467, The Prague University of Economics and Business (VŠE) 2023, 10.18267/j.aip.221       Article

K. S. Rao, A. Kumar, and B. Rao,"Mediating role of hedonic and utilitarian brand attitude between eWOM and purchase intentions: a context of brand fan pages in Facebook", Young Consumers, vol.43, no.1, pp.1-55, Emerald Publishing Limited 2022, 10.1108/YC-11-2020-1261       Article

B. K. Rajak, K. S. Rao, and P. Singh,"Emotional labour, stress and employee performance: a study of higher education system", International Journal of Economic Policy in Emerging Economies, vol.14, no.3, pp.306-318, Inderscience Publishers 2021, 10.1504/IJEPEE.2021.114952       Article

K. S. Rao, B. Rao, and G. Acharyulu,"Examining ePWOM-purchase intention link in Facebook brand fan pages: Trust beliefs, value co-creation and brand image as mediators: Serial mediation model of ePWOM-purchase intention", IIMB Management Review, vol.33, no.4, pp.309-321, Elsevier 2021, 10.1016/j.iimb.2021.11.002       Article