National Institute of Technology Rourkela

राष्ट्रीय प्रौद्योगिकी संस्थान राउरकेला

ଜାତୀୟ ପ୍ରଯୁକ୍ତି ପ୍ରତିଷ୍ଠାନ ରାଉରକେଲା

An Institute of National Importance

Faculty Profile

ORCID ID
Scopus ID
Researcher ID
Google Scholar ID

EXPERTISE INFORMATION

Research Group
  • Marketing
Areas of Interest
  • Marketing

Arvind Kumar Assistant Professor Grade-II

School of Management

kumarar@nitrkl.ac.in

Biosketch

15

PUBLICATIONS

5

DOCTORAL STUDENTS

5

CONTINUING EDUCATION

PERSONAL INFORMATION

Arvind Kumar

Assistant Professor Grade-II

School of Management

Room Number: SM-308

Department of School of Management, National Institute of Technology Rourkela, Sundargarh, Odisha, India - 769008

2009

MBA
.
.

Teaching Experience
  • Marketing,  .,   13 Jan 2015 - .

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GOOGLE SCHOLAR H-INDEX 0
GOOGLE SCHOLAR I10-INDEX 0
SCOPUS H-INDEX
Total Publications: 15
View All Publications

P. B. Sharma and A. Kumar,"Interventions of organizational identification and job satisfaction on Person-environment Perceptions and work engagement: Insights for K12 School Administrators in India", International Journal of Public Administration, Taylor & Francis, USA 2023, 10.1080/01900692.2023.2175852       Article

A. Kumar,"Shopping orientations and their inter-relatedness: A study on the poor for CPGs", Journal of Global Marketing, Taylor & Francis 2020, 10.1080/08911762.2020.1733729       Article

K. Singh and A. Kumar,"The present state of neuromarketing: insights for business entities from the rendezvous with experts for post-pandemic neuromarketing", in 2023 NeuroPsychoEconomics Conference, held on June 8-9, 2023 at University of Granada, Spain 2023       Inproceedings

K. S. Rao, A. Kumar, and B. Rao,"Mediating role of hedonic and utilitarian brand attitude between eWOM and purchase intentions: a context of brand fan pages in Facebook", Young Consumers, vol.43, no.1, pp.1-55, Emerald Publishing Limited 2022, 10.1108/YC-11-2020-1261       Article

Business Ethics and Values: Concepts, Advantages, and Pertinence in 2023 and Beyond School of Management (Short-term Course)
Indian Knowledge Systems: Concepts & Applications School of Management (Workshop)
Financial Literacy: Essence, Issues & Insights in 2023 School of Management (Workshop)
Intellectual Property Rights: A Fuel for Building and Sustaining Brands School of Management (Workshop)
Intellectual Property Rights (IPR) School of Management (Workshop)

  • EA1270 : Value Education and Ethics {Theory}
  • SM6201 : Marketing Management {Theory}
  • SM6212 : Sales and Distribution Management {Theory}
  • SM6241 : Industrial Marketing {Theory}
  • SM6301 : Organizational Behavior and Structure {Theory}
  • SM6422 : Total Quality Management and Six Sigma {Theory}
  • SM6451 : Strategic Procurement {Theory}
  • SM6611 : Business Research Methodology {Theory}
  • SM6171 : Business Simulation Laboratory {Practical}
  • SM6572 : Statistics Laboratory {Practical}

Ph.D. Students [3]
Marketing
Prashant Kumar
Enrolled: Jul 2024
Continuing
Supervisor
Exploration of the Synergies Between Green Healthcare Initiatives, Technological Innovation, and Sustainable Performance: Insights from a Comprehensiv
Manas Sahoo
Enrolled: Jan 2023
Continuing
Supervisor
Customer Experiences in the age of artificial intelligence
Kawalpreet Singh
Enrolled: Aug 2021
Continuing
Supervisor
Executive Ph.D. Students [2]
Marketing
Kamal Kishore Singh
Enrolled: Aug 2022
Continuing
Supervisor
Online behavior and user actions tracking and predictions: Role of marketing science and technology in consumer influence and driving actions.
Arun Vicky Sharma
Enrolled: Aug 2021
Continuing
Supervisor