G. Singh and A. Kumar,"Impact of Firm Created, and User generated Social Media Communications on Consumer-Brand Metrics of Smartphones during COVID-19", Journal of Content, Community & Communication, vol.15, pp.147-162 2022, 10.31620/JCCC.06.22/11       Article

A. Kumar,"Secondary versus Primary Data Sources", Business Research, ch., pp.82-99, Department of Distance and Continuing Education, University of Delhi 2022, https://web.sol.du.ac.in/info/mcom-semester-iii       Inbook

A. Kumar,"Scaling Techniques", Business Research, ch., pp.100-121, Department of Distance and Continuing Education, University of Delhi 2022, https://web.sol.du.ac.in/info/mcom-semester-iii       Inbook

A. Kumar,"Sources entrusted by the economically poor: Evidences from the largest poor consumer base in the world", International Journal of Business Excellence, vol.24, no.1, pp.84-100, Inderscience Publishers 2021, 10.1504/IJBEX.2020.10023292       Article

A. Kumar,"Shopping orientations and their inter-relatedness: A study on the poor for CPGs", Journal of Global Marketing, Taylor & Francis 2020, 10.1080/08911762.2020.1733729       Article

A. Kumar,"Antecedents of brand consciousness in youth for denim jeans: evidences from the largest young consumer base in the world", International Journal of Indian Culture and Business Management, vol.18, no.3, Inderscience 2019, 10.1504/IJICBM.2019.099284       Article

A. Kumar, H. K. Dangi, and A. Vohra,"The Purchase Pattern of Poor for Fast Moving Consumer Goods: An Empirical Study of Poor in India", International Journal of Management and Business Research, vol.spring, no.5, pp.79-94, Inderscience 2015, https://ijmbr.srbiau.ac.ir/article_6380.html       Article