A. Lochab, M. Salman, K. Mor, and A. Kumar,"The relationship between fashion consciousness and personality traits of Generation Y with moderating effect of Social Influence: An empirical investigation from India", International Journal of Business Excellence, vol.32, no.3, pp.394-412, Inderscience Publishers 2024, View Details       Article

K. Singh, A. Kumar, and G. Singh,"Navigating the Neuromarketing Landscape: Valuable Insights for Businesses in a Post-Pandemic World", Journal of Business-to-Business Marketing, Taylor & Francis 2024, View Details       Article

M. Chaurasia, A. Kumar, and R. K. Panda,"Two decades of research on “masstige” marketing: a systematic literature review and future research agenda", International Journal of Consumer Studies, vol.48, no.5, pp.1-24, Wiley, August 2024, 10.1111/ijcs.13077       Article

P. B. Sharma and A. Kumar,"Interventions of organizational identification and job satisfaction on Person-environment Perceptions and work engagement: Insights for K12 School Administrators in India", International Journal of Public Administration, Taylor & Francis, USA 2023, 10.1080/01900692.2023.2175852       Article

S. Gulati, G. Singh, and A. Kumar,"Interceding of repurchase intention between E-loyalty and word of mouth advocacy: A study of behavioural consequences and antecedents of E-Loyalty", International Journal of Electronic Business, vol.18, no.3, pp.299-319, Inderscience 2023, 10.1504/IJEB.2023.10055009       Article

K. Singh and A. Kumar,"The present state of neuromarketing: insights for business entities from the rendezvous with experts for post-pandemic neuromarketing", in 2023 NeuroPsychoEconomics Conference, held on June 8-9, 2023 at University of Granada, Spain 2023       Inproceedings

A. Kumar,"Theories of learning", Human Resource Development, ch., pp.1-20, Department of Distance and Continuing Education, University of Delhi, March 2023, https://web.sol.du.ac.in/info/mcom-semester-iii       Inbook

A. Kumar,"Learning Interventions", Human Resource Development, ch., pp.21-41, Department of Distance and Continuing Education, University of Delhi, March 2023, https://web.sol.du.ac.in/info/mcom-semester-iii       Inbook

S. Gulati, G. Singh, and A. Kumar,"Ascendancy of SNS Information and Age Difference on Intention to buy Eco-Friendly Offerings: Meaningful Insights for e-tailers", International Journal of Electronic Business 2023, 10.1504/IJEB.2024.10061502       Article

K. S. Rao, A. Kumar, and B. Rao,"Mediating role of hedonic and utilitarian brand attitude between eWOM and purchase intentions: a context of brand fan pages in Facebook", Young Consumers, vol.43, no.1, pp.1-55, Emerald Publishing Limited 2022, 10.1108/YC-11-2020-1261       Article