National Institute of Technology Rourkela

राष्ट्रीय प्रौद्योगिकी संस्थान राउरकेला

ଜାତୀୟ ପ୍ରଯୁକ୍ତି ପ୍ରତିଷ୍ଠାନ ରାଉରକେଲା

An Institute of National Importance

Faculty Profile

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BIOGRAPHY

Dr. Mayank Yadav is a Ph.D. in Social Media Marketing from the Department of Management Studies at IIT Roorkee. He has taught at various institutes of repute like FORE School of Management, IIM Rohtak, University of Petroleum and Energy Studies, Dehradun, Uttarakhand (India). He holds a post-graduate degree in management, and his research interests include social media marketing, social CRM, and consumer behavior. He has published papers in reputed international journals like Telematics and Informatics, Journal of Direct Data & Digital Marketing Practice, International Journal of Business Information Systems, Social Network Analysis and Mining, International Journal of Business Excellence, etc., with indexing in Scopus, SSCI, ESCI, ABDC, and ABS. He has presented papers at various international and national conferences. He has also participated in and conducted various training programs and FDPs. He is also an NCC "C" Certificate holder in the Army Wing.

EXPERTISE INFORMATION

Research Group
  • Marketing
Areas of Interest
  • Social Media Marketing/Digital Marketing, Consumer Behavior, E-Commerce/Marketing Management

Mayank Yadav Assistant Professor Grade-II

School of Management

yadavm@nitrkl.ac.in

Biosketch

1

SPONSORED PROJECTS

8

DOCTORAL STUDENTS

2

CONTINUING EDUCATION

PERSONAL INFORMATION

Mayank Yadav

Assistant Professor Grade-II

School of Management

Room Number: SM-309

Department of School of Management, National Institute of Technology Rourkela, Sundargarh, Odisha, India - 769008

2018

Ph.D.
Social Media Marketing
IIT Roorkee

2009

MBA
Marketing & Human Resource
Uttar Pradesh Technical University, Lucknow

2006

B.Sc
Physics Chemistry Mathematics
Dr. Bhimrao Ambedkar University Agra

Teaching Experience
  • Marketing,  NIT Rourkela,   19 Mar 2020 - Present
  • Marketing Management,  IIM Rohtak (Visiting faculty),   January 2020 - May 2020
  • Marketing Mangement,  FORE School of Management, New Delhi,   22 Jul 2019 - 16 Mar 2020
  • Social Media Marketing, Digital Marketing, Customer Relationship Management, Global Marketing,  University of Petroleum and Energy Studies, Dehradun,   21 Jul 2017 - 19 Jul 2019
  • Rural Marketing, Marketing Research,Strategic Management, Business Environment,  Hindustan Institute of Management & Computer Studies, Farah Mathura,   23 Mar 2010 - 28 Dec 2013

Assessment of sustainable municipal solid waste management (MSWM) practices in Rourkela, India: Developing a policy framework. Rourkela Smart City Ltd.
  • Co-Investigator
  • 24
  • Completed   Sponsored

Sustainable Business Eco-System: Environment, Social and Governance (ESG) Reporting School of Management (Short-term Course)
  • Co-Coordinator
  • 10 Jan 2022 - 14 Jan 2022
  • Brochure
AICTE Training & Learning (ATAL) Academy Sponsored Online Faculty Development Program On Sustainable Business Eco-System School of Management (Short-term Course)
  • Co-Coordinator
  • 23 Aug 2021 - 27 Aug 2021
  • Brochure

  • SM6201 : Marketing Management {Theory}
  • SM6211 : Consumer Behaviour and Marketing Research {Theory}
  • SM6412 : Operations Strategy {Theory}
  • SM6441 : Production Planning and Control {Theory}
  • SM6501 : Management Information Systems {Theory}
  • SM6611 : Business Research Methodology {Theory}
  • SM6272 : Marketing Laboratory {Practical}
  • SM6371 : IGBO Laboratory {Practical}
  • SM6671 : Language Laboratory {Practical}

Ph.D. Students [3]
Measuring the Effect of Artificial Intelligence Marketing Activities on Purchase Intention: A Study of the E-commerce Industry
Rajat Kukreti
Enrolled: Aug 2021
Continuing
Supervisor
Measuring the Impact of Influencer Marketing Activities on Customer Loyalty: A study of E-commerce industry
Chinmaya Mahapatra
Enrolled: Jul 2022
Continuing
Supervisor
Examining the Impact of In-store Digital Innovations Dimensions on Customer Patronage Behaviour in Fashion Retail Stores
Vikrant Singh
Enrolled: Jan 2023
Continuing
Supervisor
Executive Ph.D. Students [5]
Project Management
Rakesh Acharya
Enrolled: Sep 2020
Continuing
Supervisor
Incorporation of Circular Economy & Sustainability Factors in Fabrics Impacting Consumer Behaviour: A Study of the Consumer Behaviour in the Fashion I
Tarun Prakash Joshi
Enrolled: Aug 2021
Continuing
Supervisor
Marketing
Smarak Ray
Enrolled: Aug 2023
Continuing
Supervisor
Problems and Prospects of Enhancing Service Quality in the Private Healthcare Sector
Jeeta Ray Parija
Enrolled: Jul 2024
Continuing
Co-Supervisor
buyer and supplier relationship in supply chain management
Mukesh Kumar Singh
Enrolled: Jul 2024
Continuing
Supervisor

Awards And Honours
  • UGC NET,   2012
  • UGC NET,   2011
  • NCC 'C' Certificate in Army Wing,   2006
Memberships / Fellowships
  • University Grants Commission-SRF,   2016
  • University Grants Commission-JRF,   2014