S. Senapati and R. K. Panda,"Assessing the Role of Consumer Experience, Engagement, and Satisfaction in Healthcare Services: A Two-Stage Reflective-Formative Measurement Using PLS-SEM", Services Marketing Quarterly, vol.45, no.1, pp.55-82, Taylor and Francis, January 2024, View Details       Article

S. Senapati and R. K. Panda,"Performance measurement of factors affecting consumer experience in healthcare services using fuzzy and grey techniques", International Journal of Health Governance, Emerald Publishing, April 2024, View Details       Article

C. K. Sahu and R. K. Panda,"Evaluating the relationship between entrepreneurial ecosystem, resilience and SME performance in post-pandemic period", Journal of Entrepreneurship and Public Policy, Emerald Publishing, May 2024, View Details       Article

C. K. Sahu and R. K. Panda,"Entrepreneurial marketing practices and manufacturing venture performance during a pandemic: the mediating role of innovation", Journal of Small Business and Enterprise Development, Emerald Publishing, March 2024, View Details       Article

C. K. Sahu and R. K. Panda,"Examining the critical success factors of productive entrepreneurship: an ISM-MICMAC approach", Journal of Modelling in Management, Emerald Publishing, July 2024, View Details       Article

M. Chaurasia, A. Kumar, and R. K. Panda,"Two decades of research on “masstige” marketing: a systematic literature review and future research agenda", International Journal of Consumer Studies, vol.48, no.5, pp.1-24, Wiley, August 2024, 10.1111/ijcs.13077       Article

B. Behera, R. K. Panda, B. Tiwari, and A. Chaubey,"Understanding the drivers of innovative work behaviour among millennial employees in India’s IT sector: some exploratory research findings", Journal of Asia Business Studies, Emerald Publishing Limited, September 2024, 10.1108/JABS-02-2024-0089       Article

C. K. Sahu and R. K. Panda,"Analysing the effect of institutional environment on the rural based women entrepreneurs firm", in 3rd International Conference on Management of MSMEs, vol.3, pp.10, Indian Institute of Management Amritsar, January 2024, View Details       Inproceedings

D. N. Mishra and R. K. Panda,"Evaluating visitor–therapist relationship in Indian spa and wellness resorts", Journal of Hospitality and Tourism Insights, pp.2514-9792, Emerald, January 2023, 10.1108/JHTI-06-2022-0246       Article

S. Senapati and R. K. Panda,"Enriching healthcare service quality by leveraging service experiences in Indian private hospitals: application of fuzzy-AHP approach", International Journal of Quality & Reliability Management, Emerald Group Publishing, February 2023, 10.1108/IJQRM-07-2022-0212       Article