Course Details
Subject {L-T-P / C} : ID3102 : Visual Design { 3-0-0 / 3}
Subject Nature : Theory
Coordinator : Prof. Dibya Prakash Jena
Syllabus
Relationship between syntactic, semantics and pragmatics. Viewpoints, point of reference and framing. Relationship of colour, form and meaning. Explorations in visual abstraction.
Study of Visual Language – critical study of visual elements, features and principles.
Exploration and creation of complex and meta patterns.
Analysis of Aesthetics- the structure of Appearance. Form in nature, Exploration of visual images with analogies from nature.
Study of Typography. Study of Indian Language scripots. History, Classification, Anatomy and usage of various letterforms. Theoretical and applicable principles of communicating with letterforms. Multi lingual Typography
Course Objectives
- To develop sound concepts and vocabulary of visual design among students.
Course Outcomes
Students understand well and are able to speak eloquently about visual designs. <br />Students are able to apply the principles to practical work.
Essential Reading
- Hoffman, Armin, Graphic design manual, Principles and Practice, Arthur Niggli Publisher
- Wong, Wucius, Principles of Form and Design, Wiley Publications
Supplementary Reading
- Frutiger, Adrian, Signs and Symbols: Their Design and Meaning, Ebury Press
- Kepes, Gyorgy, Language of Vision, Dover Publications Inc.