Investigating the Impact of Millet Marketing and Promotion on Purchasing Behaviours of Urban Consumers (Gen X, Y, Z): A study from the Odisha Millet Mission Perspective Sponsoring Agency: ICSSR Department: SM:School of Management

• Dr. Kunja Sambashiva Rao (PI)
• Dr. VIVEK KAMBHAMPATI (Co-PI)
• Jan 2024 - Jan 2025