BIOGRAPHY
Dr. Mayank Yadav is a Ph.D. in Social Media Marketing from the Department of Management Studies at IIT Roorkee. He has taught at various institutes of repute like FORE School of Management, IIM Rohtak, University of Petroleum and Energy Studies, Dehradun, Uttarakhand (India). He holds a post-graduate degree in management, and his research interests include social media marketing, social CRM, and consumer behavior. He has published papers in reputed international journals like Telematics and Informatics, Journal of Direct Data & Digital Marketing Practice, International Journal of Business Information Systems, Social Network Analysis and Mining, International Journal of Business Excellence, etc., with indexing in Scopus, SSCI, ESCI, ABDC, and ABS. He has presented papers at various international and national conferences. He has also participated in and conducted various training programs and FDPs. He is also an NCC "C" Certificate holder in the Army Wing.
EXPERTISE INFORMATION
Research Group
- Marketing
Areas of Interest
- Social Media Marketing/Digital Marketing, Consumer Behavior, E-Commerce/Marketing Management
1
SPONSORED PROJECTS8
DOCTORAL STUDENTS2
CONTINUING EDUCATIONPERSONAL INFORMATION
Mayank Yadav
Assistant Professor Grade-II
School of Management
Room Number: SM-309
Department of School of Management, National Institute of Technology Rourkela, Sundargarh, Odisha, India - 769008
2018
Ph.D.
Social Media MarketingIIT Roorkee
2009
MBA
Marketing & Human ResourceUttar Pradesh Technical University, Lucknow
2006
B.Sc
Physics Chemistry MathematicsDr. Bhimrao Ambedkar University Agra
Teaching Experience
- Marketing, NIT Rourkela, 19 Mar 2020 - Present
- Marketing Management, IIM Rohtak (Visiting faculty), January 2020 - May 2020
- Marketing Mangement, FORE School of Management, New Delhi, 22 Jul 2019 - 16 Mar 2020
- Social Media Marketing, Digital Marketing, Customer Relationship Management, Global Marketing, University of Petroleum and Energy Studies, Dehradun, 21 Jul 2017 - 19 Jul 2019
- Rural Marketing, Marketing Research,Strategic Management, Business Environment, Hindustan Institute of Management & Computer Studies, Farah Mathura, 23 Mar 2010 - 28 Dec 2013
Assessment of sustainable municipal solid waste management (MSWM) practices in Rourkela, India: Developing a policy framework. Rourkela Smart City Ltd.
- Co-Investigator
- 24
- Completed Sponsored
Total Publications: 0
Sustainable Business Eco-System: Environment, Social and Governance (ESG) Reporting School of Management (Short-term Course)
- Co-Coordinator
- 10 Jan 2022 - 14 Jan 2022
- Brochure
AICTE Training & Learning (ATAL) Academy Sponsored Online Faculty Development Program On Sustainable Business Eco-System School of Management (Short-term Course)
- Co-Coordinator
- 23 Aug 2021 - 27 Aug 2021
- Brochure
- SM6201 : Marketing Management {Theory}
- SM6211 : Consumer Behaviour and Marketing Research {Theory}
- SM6412 : Operations Strategy {Theory}
- SM6441 : Production Planning and Control {Theory}
- SM6501 : Management Information Systems {Theory}
- SM6611 : Business Research Methodology {Theory}
- SM6272 : Marketing Laboratory {Practical}
- SM6371 : IGBO Laboratory {Practical}
- SM6671 : Language Laboratory {Practical}
Ph.D. Students [3]
Examining the Impact of In-store Digital Innovations Dimensions on Customer Patronage Behaviour in Fashion Retail Stores
Vikrant SinghEnrolled: Jan 2023ContinuingSupervisor
Measuring the Impact of Influencer Marketing Activities on Customer Loyalty: A study of E-commerce industry
Chinmaya MahapatraEnrolled: Jul 2022ContinuingSupervisor
Measuring the Effect of Artificial Intelligence Marketing Activities on Purchase Intention: A Study of the E-commerce Industry
Rajat KukretiEnrolled: Aug 2021ContinuingSupervisor
Executive Ph.D. Students [5]
buyer and supplier relationship in supply chain management
Mukesh Kumar SinghEnrolled: Jul 2024ContinuingSupervisor
Problems and Prospects of Enhancing Service Quality in the Private Healthcare Sector
Jeeta Ray ParijaEnrolled: Jul 2024ContinuingCo-Supervisor
Marketing
Smarak RayEnrolled: Aug 2023ContinuingSupervisor
Incorporation of Circular Economy & Sustainability Factors in Fabrics Impacting Consumer Behaviour: A Study of the Consumer Behaviour in the Fashion I
Tarun Prakash JoshiEnrolled: Aug 2021ContinuingSupervisor
Project Management
Rakesh AcharyaEnrolled: Sep 2020ContinuingSupervisor
Awards And Honours
- UGC NET, 2012
- UGC NET, 2011
- NCC 'C' Certificate in Army Wing, 2006
Memberships / Fellowships
- University Grants Commission-SRF, 2016
- University Grants Commission-JRF, 2014