Course Details
Subject {L-T-P / C} : HS5112 : Business Communication { 3-0-0 / 3}
Subject Nature : Theory
Coordinator : Prof. Seemita Mohanty
Syllabus
Modules:
Introduction to Business Environment and Communication, Verbal and Non-verbal Communication, Formal & Informal Communication in Organizations, Corporate communication, Legal and ethical issues in communication, Planning Business Messages, Gathering and Organising information, Writing business messages, Digital media for Business communication, social and visual media communication, Communicating across cultures, Working and communicating in Teams, Essentials of grammar, tricky grammatical choices Effective Pronunciation, Loan Words, Foreign Words, Word-Formation, Neologisms, Vocabulary Building Exercises, Varieties of English, English Idioms and idiomatic expressions, the Job Process, Focus of Job Interviews Guidelines for Preparing a Good CV, Drafting a Job Application Letter, Proposal Writing, Improving Writing skills
Course Objectives
- 1. To expose the students to various aspects of organizational communication.
- 2. To help the learners acquire the necessary skills essential for successful communication in day-to-day interactions
- 3. To outline the importance of effective communication for career building and understand today's workplace communication environment.
- 4. To develop cultural sensitivity and intercultural communication skills to succeed in today’s multicultural business environment
Course Outcomes
1. The course will assist the students in becoming familiar with the intricacies of organizational communication. <br />2. The course will help the learners in improving their vocabulary and technical English writing skills. <br />3. Gain insight into today's workplace communication environment. <br />4. Develop cultural sensitivity and intercultural communication skills to succeed in today’s multicultural business environment
Essential Reading
- Bovee, Courtland L., Thill, John V., Raina, Roshan Lal, Business Communication Today., Pearson India , 2017
- C.M. Lehman, D. D. Dufrene and M. Sinha, BCOM, Cengage Learning India Pvt. Ltd. , 2012
Supplementary Reading
- S. Clark, S and G. Pointon, Word for Word, New Delhi: OUP , 2004
- Scot Ober, Contemporary Business Communication, Biztantra, 5th Edition, Indian Adaptation , 2004