Course Details
Subject {L-T-P / C} : SM6231 : Retail Management { 3-0-0 / 3}
Subject Nature : Theory
Coordinator : Dr. Kunja Sambashiva Rao
Syllabus
Understanding Retail Management: Retail Management: A Conceptual Overview, Managing a Retail Organizational Structure-Opportunities and Challenges, Booming of Retail Chains and the Burgeoning Competition, Retail Marketing in Indian Context, Career opportunities in Retail Sector. Analyzing the Retail Environment: Customer Understanding and Analysis, Competitive Forces in Retailing, SWOT Criterion for Self-Appraisal, Channel Dynamics in Retailing, Changing Environment and Retail Market. Pillars for Retail Design and Strategy Formulation: Differential and Strategic Planning, Planning for Finance, Marketing, HR and Pricing, Vendor Relations, Distribution and Promotion Strategy, Managing Store Design and Layout, Service offering to Retail Customers. Issues in Merchandise Management: Merchandise Inventory Management (Planning, Buying and Handling issues), Category Management and Merchandise Presentation, Merchandise Support System Management, Managing Retail Research and Information System, HRM and OM as a subset in Merchandise Management. Administration of Retail Business: Measuring Retail Performance, Integration and Control through Retail Audit, Essence of Supply Chain Management. E-Retailing: The Tech Partner.
Course Objectives
- This course will help to identify and understand the significance of retailing in the current business as well as significance of end consumers in retailing and to identify the paradigm shifts in retailing business with ever increasing scope of technology / e-business and develop strategies accordingly.
Course Outcomes
This course will help to identify and understand the significance of retailing in the current business as well as significance of end consumers in retailing and to identify the paradigm shifts in retailing business with ever increasing scope of technology / e-business and develop strategies accordingly.
Essential Reading
- Berman, B., Joel, R. E., and Mathur, M., Retail Management - A Strategic Approach, Pearson Education.
- Levy, M., Weitz, B. A., and Pandit, A., Retailing Management, TMH
Supplementary Reading
- Gilbert, D., Retail Marketing Management, Pearson Education
- Sinha, P. K., and Uniyal, D. P., Managing Retailing, Oxford University Press.