Course Details

Subject {L-T-P / C} : SM6171 : Business Simulation Laboratory { 0-0-2 / 2}

Subject Nature : Practical

Coordinator : Dr. Arvind Kumar

Syllabus

Part 1 Strategic Investments (Individual task)
Creation of demat accounts on virtual trading platform. Disseminating on where, how and why of investments. Fortnightly review of individual investment decisions.

Part 2 Digital Marketing (Group task)
1. Website Designing
Designing and development of a website of a marketable entity on a free website builder platform. Blog creation. Registration of properties on Google Webmaster.
2. SEO
Identification of appropriate keywords. White hat SEO of the website and blog. Tracing of visitor through Google Analytics.
3. Social Media Marketing
Creation of YouTube Channel, and brand pages on Facebook, Twitter and LinkedIn. Bringing 200 fans on Facebook and Twitter. Uploading of 5 short videos on YouTube for the promotion of the concerned entity.
4. Email Marketing
Pop ups creation for database marketing. Creation of advertisement for email marketing. Click through Rates of an email promotion.

Course Objectives

Course Outcomes

After completion of this course, the students shall be able to – <br />i) Design and develop a website for their entrepreneurial venture indeendently <br />ii) Promote their entrepreneurial entity(product/service) on social media with ease <br />iii) Make investment decision(s) independently

Essential Reading

Supplementary Reading